RIM Launches the Blackberry Curve 9220 in India

Research In Motion, the struggling smartphone manufacturer, launched the Blackberry Curve 9220 in Delhi earlier today.

The Curve is an entry level phone, by which RIM hopes to capture a significant section of the low-budget smartphone category. It is priced at INR 10,990. Apps worth INR 2,500 will be made available to buyers from App World, till June 30.

The phone boasts of very basic specifications, and is a good option for buyers who are looking for basic connectivity and internet access. The 9220 runs on the Blackberry OS 7.1 and, according to RIM, has the longest battery life among all Curve smartphone models. It supports quadband GSM. However, there is no 3G support, which could be a major factor working against the phone.

Curve 9220 has a 2.44" TFT screen, with a 65k colour (QVGA) display. That means, at a resolution of 320x240, this amounts to a pixel density of approximately 164 ppi. It has 512MB of RAM, and 512MB of phone memory. It has an external microSD support up to 32GB. However, a significant improvement has been seen in the form of Wi-Fi connectivity, FM Radio and a dedicated BBM key. These features will definitely enhance the user experience. The 9220 also has a primary 2MP camera.

The device features the standard BlackBerry business functionality. It will first hit Indian shelves tomorrow, the 19th of April. The device comes in 4 colours - black, teal, fuchsia pink and pure white. It will be made available in other regional markets in the coming weeks.

It remains to be seen whether buyers will be attracted to the device. RIM has recently announced a major price slash in India, in a desperate bid to recapture the lost market segments. The primary reason for its decline has been the inability of BlackBerry OS to keep up with the pace of the Android and iOS platforms.