Windows 8 will launch 'almost entirely on luxury PCs and laptops in a bid to take Apple's core market'

Windows 8 will launch 'almost entirely on luxury PCs and laptops in a bid to take Apple's core market'

One of the largest manufacturers of PCs and laptops has today said Windows 8 will launch an offensive against Apple - by being as expensive.
Acer chairman JT Wang said that the first wave of machines bearing Microsoft's new operating system will aim for the luxury markets in North America - traditionally occupied by Apple's MacBook range.
Wang said the success of Windows 8 will depend on the North America market - and the company is pricing high as computer sales for low and mid-end PCs have gone down due to the economic climate.

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A first look at Acer's Aspire S7 with Windows 8, exhibited at the Computex exhibition in Taipei yesterday

So, due to the economic climate, Acer is putting its efforts into luxury market, and Wang said Windows 8 needs to be as successful as Apple in the higher-end of the PC market to win recognition.
Wang made the remarks at the Computex tech conference at the Taipei International Convention Center, where he introduced six new Windows 8-based PCs, including two tablets, two 'Ultrabooks', and two all-in-one PCs.

He also praised the new operating system as a 'one-of-a-kind'.
He said: 'I’ve never been so supportive of Microsoft.
'The new operating system enhances users’ experience and productivity by allowing them to switch from entertainment applications to work applications in an instant.
'Acer will first focus on developing Windows 8 PC products, with plans to [commercially] launch its first Windows 8-based device in August and gradually launch all the announced products by the end of this year.'

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He also said Acer is conservative about its second-quarter sales performance this year, as consumers are still waiting for the official launch of Windows 8.
Windows 8 is expected to stimulate demand for PCs later this year. 
But one reason the operating system will not start out on budget machines is because hardware requirements has led to more expensive entry-level machines.
For instance, manufacturers will have to supply touchscreens on Windows 8 laptops, as the software is designed from the bottom-up to be touch-friendly.
Wang said this meant his company was targeting target markets such as North American, where ''purchasing power is strong and users appreciate product innovation'.
Microsoft is planning the official launch of Windows 8 in October - although some products may go on sale in September.